My degree is in theater, with a costuming minor/focus. I never used that training professionally, I found when it was time to market myself, I didn't have the personality to do it at the level needed. I admire people who do.
My day job, I'm a Banker in Corporate Finance - my hobby, I'm a gamer...primarily MMO/Fantasy type games. I only mention these things to illustrate that this article is an absolute confluence of everything I want to read.
My biggest question after reading this is: why is it so tough to determine what it is people want to see? Why isn't it possible to hit it out of the park every time? You gave Disney as an example - surely Disney has every shred of Marketing/focus information available to human beings and should be able to plan a production that hits hugely. Would it be soulless if they did? Would it be unFun to create and worse to watch? In games, for example, developers rattle around trying to figure out what to do for the players, when it's really a matter of...just ask 'em. You might get a ton of answers, but they'd have a thread.
I look forward to Part II. And I hope sincerely hope Denis Villeneuve gives you a call.
From a Banker's perspective, you probably understand ROI and risk mitigation better than most people. Big Studios ARE listening to their Marketing Depts which is why we see sequels and movie adaptations to existing IPs like Gladiator or Wicked It's safer to create a movie that already has a fan base. It's easier to make fire when there's already a spark. These movies tend to be big-budget to generate enough hype to compel audiences to see them in theatres.
In this article, I argue for the Big Studios to listen to great filmmakers and let them make great movies. Perhaps some of these filmmakers come from the Indie world where they are making films that feel more fresh and authentic than mainstream filmmakers.
Thanks for helping me send positive waves through the universe to reach Denis Villeneuve!
My degree is in theater, with a costuming minor/focus. I never used that training professionally, I found when it was time to market myself, I didn't have the personality to do it at the level needed. I admire people who do.
My day job, I'm a Banker in Corporate Finance - my hobby, I'm a gamer...primarily MMO/Fantasy type games. I only mention these things to illustrate that this article is an absolute confluence of everything I want to read.
My biggest question after reading this is: why is it so tough to determine what it is people want to see? Why isn't it possible to hit it out of the park every time? You gave Disney as an example - surely Disney has every shred of Marketing/focus information available to human beings and should be able to plan a production that hits hugely. Would it be soulless if they did? Would it be unFun to create and worse to watch? In games, for example, developers rattle around trying to figure out what to do for the players, when it's really a matter of...just ask 'em. You might get a ton of answers, but they'd have a thread.
I look forward to Part II. And I hope sincerely hope Denis Villeneuve gives you a call.
From a Banker's perspective, you probably understand ROI and risk mitigation better than most people. Big Studios ARE listening to their Marketing Depts which is why we see sequels and movie adaptations to existing IPs like Gladiator or Wicked It's safer to create a movie that already has a fan base. It's easier to make fire when there's already a spark. These movies tend to be big-budget to generate enough hype to compel audiences to see them in theatres.
In this article, I argue for the Big Studios to listen to great filmmakers and let them make great movies. Perhaps some of these filmmakers come from the Indie world where they are making films that feel more fresh and authentic than mainstream filmmakers.
Thanks for helping me send positive waves through the universe to reach Denis Villeneuve!